Writing Samples

Content Strategy & UI Projects

  • WernerKnows.com – Rewriting and optimizing all site copy (microcopy, headers, CTA buttons, long-form)
  • The Arthritis Foundation – Editing, reformatting and optimizing copy for the new mobile app (launch date TBD)
  • The Home Depot Blog – Writing all navigational nomenclature, headers, subheads and UI microcopy for the front end. Auditing, rewriting and optimizing all backend infrastructure copy in WordPress: taxonomy, tags, SEO page titles & meta descriptions.

  • The Home Depot – Store Pages – Building a scalable solution for custom content for 2,000 store pages. Collaborating with UX, developers, product managers, IT & Store Ops to build wireframes, implement dynamic product APIs, test pages in staging.
  • Game & Fish Online – Building out site taxonomy, collaborating with UX and developers to redesign the responsive site.

Islamic Design House (Freelance)
Taking Prayer to the Next Level
Summer is Here! Your Guide to the Perfect Burkini
The Story Behind the Brand You Know and Love

The Home Depot
Build the Ultimate DIY Grilling Gift Crate
Low-Maintenance & Organics: Top Trends in Gardening Survey 
How to Harness Solar Power in Your Backyard
How the Right Light Bulb Can Increase Your Productivity
Go Green With the Wink Home Automation Ecosystem
How to Freeze Fresh Herbs
How Much Money Will Energy Star Rated Appliances Save You?

Game & Fish Online
Best Survival Gear for Your Next Adventure
Biggest & Baddest: Boone and Crockett’s 28th Big Game Awards
Man Dies From Shark Attack While Kayak Fishing in Hawaii
Woman Mauled in Worst Bear Attack in Florida History

BURNAWAY Arts Magazine
In 200 Words: Flight and Fancy: Masculine Industrialism Meets Feminism in Revolt

Home Furnishings Business Magazine
The following is an editorial article that I wrote for the Summer 2009 Digital Designer Look Book.
Mass-Customization

The South MagazineKellner_Fish_SouthKellner_Southern_FestsKellner_Rain_Barrel

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s